What You'll Learn
Introduction to branding and its stages
key elements and types
Branding strategies
Brand portfolio and brand architecture
Brand identification
Communication in branding
Brand capital
Brand value
Requirements
For a better learning experience
we suggest you to use a laptop / mobile phone / pen and paper for taking notes
highlighting important points
and making summaries to reinforce your learning.
Description
Welcome to course: Professional Diploma in Branding & Brand Management by MTF Institute
Course provided by MTF Institute of Management, Technology and Finance
MTF is the global educational and research institute with HQ at Lisbon, Portugal focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance.
MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.
MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.
MTF is present in 208 countries and has been chosen by more than 380,000 students.
What you'll learn
Brand - introduction, stages, key elements and types
Branding strategies
Brand portfolio and brand architecture
Brand identification
Communication in branding
Brand capital
Brand value
You will learn about brand management and its stages, how to create a brand platform and use it, branding strategies, brand portfolio and brand architecture, brand identification, how to carry out communication in branding, how to create and assess brand capital and brand value.
Full Course Description and Welcome Letter:
Hello!
This online course is for complete beginners, and also for people who already have experience in marketing and management but want to improve their skills and make changes in companies.
This course contains a lot of information on how to level up one's skill and knowledge, and it is helpful for getting to know new methods, examples, techniques, and approaches which you can use in brand management.
The Professional Diploma in Branding and Brand Management is designed to introduce students to the various knowledge and skills necessary to become successful in this exciting and dynamic area of branding. Building and managing strong brands has become increasingly critical in today's highly competitive business environment. This course provides an in-depth insight into the fundamental principles, strategies, and practical applications that underpin branding and will prepare students for a range of rewarding careers in brand management, marketing, and communication.
Course Modules:
Branding and its Stages, Key Elements, and Types
Understand how branding originated and has evolved over time.
Identify the key elements that constitute a brand
Discuss various types of brands, including personal branding.
Branding Strategies
Discussion of different branding strategies followed by successful companies
In-depth understanding of brand positioning and differentiation
Understanding of the role of consumer perception and emotional connect in branding
Brand Portfolio and Brand Architecture
Learn how to manage multiple brands within a portfolio
Understand the Concept of Brand Architecture and Role of Brand Management in It
Strategize How to Optimize the Brand Portfolio to Ensure Maximum Value Extraction
Brand Identity
Learn to Develop a Compelling Brand Identity
Understand the Secret of Delivered Consistency Across Touch Points
Branding Communications
Learn the Best Way to Communicate Brands
Study of Advertising, Content, and Social Media for Brand Promotion
Develop Competencies in Crafting Brand Story and Messages.
Brand Equity
Understand the concept of brand equity and its components
Understand the financial implication of good brand capital
Learn to measure and build brand capital over time
Brand Value
Learn about factors contributing to the overall value of a brand
Case studies of successful brand valuation
How brand value can be used to drive business growth and sustainability
Importance of Learning Branding and Brand Management for Companies:
Competitive Advantage: A crowding marketplace, branding will differentiate your business from that of others. Branded firms find a difference through which their business value propositions will uniquely differ. A strong brand builds memorable experiences with the customers.
Customer Loyalty: Brands which consumers can connect with instill trust and loyalty among them. The brand management assures consistency in what the firm has promised, hence building a long relationship with the customer.
Brand Equity: A well-managed brand may realize some considerable financial values. For example, commanding premium prices, attracting investors, and at times being used even as collateral for loans in adding value to the overall worth of a company.
Effective Marketing: Branding serves to provide a premise on which marketing strategies may be drawn. This provides direction to all marketing campaigns and makes them effective and easier to decide upon.
Innovation and Adaptation: Brand management involves keeping a close eye on consumer trends and feedback. This, in turn, helps the company to adapt and innovate its products and services for relevance in the changing market.
Crisis Management: A good brand serves as a shield in times of crisis. Companies that have already established their brands are better placed to survive PR disasters and spring back into business more quickly.
Importance of Learning Branding and Brand Management for Experts:
Career Opportunities: Branding has much demand across all industries, thereby offering numerous career options as a brand manager, marketer, advertiser, or even in the sphere of public relations.
High Earning Potential: Experts in branding and brand management mostly enjoy higher salaries, considering the strategic role they play towards the success of a company. Brands are an asset, and therefore, people who can manage brands effectively are highly sought after.
Versatility: Branding skills can be applied across industries. This versatility allows experts to work in diverse fields, from consumer goods to technology, healthcare, and even personal branding for individuals.
Creativity: Branding encompasses creativity combined with strategy. Specialists in the branding industry will get to engage in creative activities like designing a logo, crafting a story for a brand, and even coming up with attractive advertising campaigns.
Global Reach: Brands operate across the globe. In branding, one gets ample opportunity to work on international projects and deal with teams spread all over the world, giving the individual exposure to more horizons and experiences.
Personal Branding: Learning branding can also benefit an individual. In the modern digital era, personal branding has become quite vital in career building. The principles of branding will help a professional to build and manage his or her personal brand effectively.
Learning branding and brand management is not only crucial for companies to be successful in the marketplace but also provides very worthy career prospects in companies. It equips professionals with skills that are in demand across industries and empowers them to create and manage brands that leave a lasting impact. Whether you are a company looking to strengthen your market position or an individual seeking to enhance your career, branding and brand management knowledge is a valuable asset.
Who this course is for:
No special requirements. Course for any who want to build a career at marketing or improve their knowledge.
"The Professional Diploma in Branding and Brand Management is such a course that was specifically designed to make students aware of the different aspects necessary to move ahead in the world of branding. In today's competitive business environment, building and maintaining strong brands is essential to attain success. This course examines some of the key underlying principles, strategies
and practical applications of branding
prepare students for rewarding careers in brand management,
marketing,
and communication."
Course Modules: Introduction to Branding and its Stages
Key Elements
and Types Explore the origin and evolution of branding. Identify the key elements that make up a brand. Examine different types of brands,
including personal branding.
Brand Strategy Analyze various branding strategies that have worked for successful companies. Understand in-depth brand positioning and brand differentiation. Study consumer perception and emotional connect as part of branding.
Brand Portfolio and Brand Architecture Learn to handle multiple brands in one portfolio. Understand the concept of brand architecture and its application in brand management. Explore ways of optimizing brand portfolios for maximum value creation.
Brand Identification Dive into the process of creating a strong brand identity Discover how to ensure consistency across all brand touchpoints
Communication in Branding Master the art of effective brand communication Study advertising
content marketing
and social media in brand promotion Develop skills in crafting compelling brand narratives and messaging
Brand Capital Understand what brand equity is and what constitutes it. Get an understanding of the financial impact of having solid brand capital. Learn to measure and develop brand capital over time.
Brand Value Understand the various components that constitute a brand's overall value. Case Studies: Brand Valuation Success. How to utilize brand value to grow business and ensure its sustainability.
Importance of Branding and Brand Management to Enterprises: Competitive Advantage: A Strong Brand Within the Noise of the Marketplace Clearly Differentiates an Organization From Others. Powerful branding enables enterprises to describe their differentiators and make long-term memories of customers. Consumer Loyalty: Brands Connecting With Consumers Acquire Trust and Loyalty. With the management of a brand, an organization lives up to the promise each time.
establishing long-term relationships with the clients. Brand Equity: A well-managed brand could add so much value financially. It can have a premium pricing,
attract investors
and can also be used as collateral for loans
therefore, contributing to a company's overall value."
Effective Marketing: Branding lays the foundation for marketing. This makes decision-making more direct because the direction is clear in the way one is marketing
This makes them leaner and meaner. Innovation and Adaptation: Brand management oversees the consumer trend and feedback. These can be used to adapt and innovate the various products and services with which the companies deal, so that their revenues are always relevant in the contemporary market. Crisis Management: During a crisis, a good brand can come handy as a shield. Established brands are pretty resilient during PR disasters and emerge much faster compared to newer ones.
"Importance of Learning Branding and Brand Management for Professionals: Career Avenues: Branding professionals are in demand across industries. Learning the art of branding opens a wide avenue of career opportunities.
everything from brand management and marketing to advertising and public relations. High Earning Potential: Because branding and brand management professionals play a strategic role in the success of a company, their earning potential is usually high. Brands are valuable assets
and those who can manage them effectively are highly sought after. Versatility: Branding skills are transferable across industries. This versatility allows experts to work in diverse fields
Everything from consumer goods into technology, healthcare, and even personal branding for individuals."
Creative Expression: Branding offers a unique mix of creativity and strategy. The professionals working in this field get to work on creative projects of designing the logo, creating a brand story, and coming up with an ad campaign which speaks to the hearts of people. Global Reach: Brands go global. Professional branders get to work on international projects and collaborate with teams across the globe.
broadening their horizons and experiences. Personal Branding: Learning branding can also benefit individuals. In today's digital age,
personal branding is a necessity for career improvement. Understanding the principles of branding will help the professional to create and manage their personal brand effectively."
Brand learning and brand management are not only crucial elements that help the growth of any company in the marketplace but also promising career options for individuals. It builds on the art of professionals, making them relevant to all other industries in building and maintaining brands with a long-lasting impression among target groups. Whether your business seeks strength in the market or you aspire for a highly paid career,
branding and brand management knowledge is a key asset.
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